New cologne bottles the scent of barbecue | entertainment | Hindustan Times
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New cologne bottles the scent of barbecue

entertainment Updated: Jun 10, 2011 20:34 IST

It's the color of liquid smoke and is described as eau de barbecue, a cologne that bottles the backyard scents of burning, smoking barbecues, and grilled meats.

The makers of Pork Barrel BBQ, which produces sauces and dry rubs in the US, has launched a barbecue-scented cologne called Que -- pronounced Cue -- an intoxicating bouquet of spices, smoke, meat and sweet summer sweat" that was developed by a team of craftsmen and fine perfumers and launched in time for Father's Day in North America.

In a series of cheeky commercials that poke fun at its own concept, a fluffy, pink pig mascot disrobes seductively, stripping off his apron, barbecue tool belt and assorted cuts of raw meat to wear only what's real. A second commercial is a spoof on Elizabeth Taylor's commercial for her perfume White Diamonds.

And in a third commercial, a disastrous blind date ends with a marriage proposal after the girl douses herself in the barbecue-scented cologne.

Que follows on the hoofed-heels of Farginnay's baco- cologne -- pronounced bay-cone -- which also captures the scent of pork for bacon junkies. The Classic version is described as a spicy maple aroma while the Gold is a memorable sizzling citrus. The one-ounce (30 ml) bottles of cologne are sold online for $36.

In 2008, Burger King also captured its signature flame-broiled burgers in a limited edition men's body spray, The Flame BK. A 2-ounce (60 ml) bottle of Que, meanwhile, sells for $24 (€16) online at in the US.

To watch and vote for the best Que commercial, visit