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New face of Hugo Boss's fragrance

After seductress Sienna Miller, hollywood hunk Orlando Bloom will front the campaign for the Hugo Boss's latest men's fragrance, Orange.

entertainment Updated: Jul 08, 2010 20:21 IST

Hollywood actor Orlando Bloom has been named as the new face of Hugo Boss's latest male fragrance, Orange.

The Pirates of the Caribbean actor will front the campaign for the company's latest men's fragrance Orange, and Orlando is excited about his new role, reports Orlando Bloomfemalefirst.co.uk.

"Boss Orange is a brand I immediately identified with because it has a laid-back, spontaneous quality I relate to," said Bloom.

Sienna Miller is the face of the women's version of the scent, which was launched last year and has become a huge success.