Sometimes believing all the PR talk which brands give you, so you can part with hard earned money on them is only proof that you are gullible. Let’s check some of the notions we have in mind when we splurge on an expensive, luxury product, and see if they are just myths.
Buying in India is a big advantage.
You will be told about many benefits such as: you don’t spend foreign exchange, don’t have to worry about duties. But all this is sadly false. Most brands carry heavy taxes. Some don’t even send the entire new collection, but only what they think will suit Indian tastes.
Brands stand by their word.
All that talk about how brands ensure high quality, and you can safely invest in them, can be totally wrong. Despite quality checks at manufacture stage; poor storing during or after transport, careless handling, and such, can cause the occasional piece to prove less than perfect after use. If you spend Rs 6000 on a bag, it hurts less if the lining tears or a buckle breaks. If you have spent Rs 50,000, there is some answering the brand needs to do.
Brands take responsibility when things go wrong. Always.
It depends a lot on the brand and how it operates in India. When the heel tips came off my Chanel sling backs, I took them to the Chanel shop in Delhi. They don’t repair shoes, but they graciously took the pair, sent it to a Chinese shoemaker and got the job done. I did not have to risk a
scratching the leather as he pounded on the heel on his awl.
Then there is the story of my Jimmy Choo bag. Bought after much window shopping at Delhi’s DLF Emporio, it was barely two months old when the silk lining inside started disintegrating with the fabric itself parting at the warp and weft. I took it to the store, which had it ‘repaired’ locally. They kept me abreast of every move. When I pointed out that the fabric would tear at another point, the bag was sent to London. And now I am told, I need to pay to repair it! I am waiting to see where it ends. This is not a personal gripe, it is a learning I am sharing. A lot depends on the brand.
A real branded purchase is a classic buy.
Some of the fakes are so well made, only the brand owners can tell. Check out the umpteen LV bags during fashion weeks. And I bet the women don’t cry when their bags disintegrate. They just go buy another.
I am beginning to see their point of view. Maybe the next time I need a branded bag or whatever, I will visit the corner store at the market square too.
They say, a fool and her money are soon parted. And I am no fool. Not any more, at least.