Now, a bra with functional side pocket | entertainment | Hindustan Times
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Now, a bra with functional side pocket

A small Seattle-based start-up has designed a novel bra dubbed JoeyBra, that has a side pocket for storing your debit card, ID and phone irrespective of bust size. The sexy, yet functional pocketed bra will allow you to leave your purse behind. PIC INSIDE

entertainment Updated: May 03, 2012 16:16 IST

A small Seattle-based start-up has designed a novel bra dubbed JoeyBra, that has a side pocket for storing your debit card, ID and phone irrespective of bust size.

The designers of the marsupial-inspired bra call it a "sexy, yet functional pocketed bra that will allow you to leave your purse behind and hit the dance floor without ever having to worry about the safety of your valuables."

Pockets are placed within an easy, suitable reach.

Additionally, JoeyBra’s website claims "Our unique design will hold most cellphones, ID, key and other small items regardless of bust size - no amount of items will change the way your bra fits you."

JoeyBra is the brainchild of Mariah Gentry and Kyle Bartlow, students in the Foster School of Business program at the University of Washington, the Discovery News reported.

The Kickstarter-funded product is set to go on sale at university’s book store in June.



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