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Now, Bollywood goes online to hunt talent

entertainment Updated: Jun 08, 2010 13:50 IST
Madhur Bhandarkar

Madhur BhandarkarTalent hunts on television may soon be passe as industry stalwarts like Madhur Bhandarkar, Suniel Shetty, Anu Malik and Saroj Khan have come together as mentors to pick the best from country's first online database for entertainment talent, Ab Meri Baari.

One just needs to upload a video showcasing his or her talent in the field of dancing, acting or singing and if it attracts the mentors, the contestant would be called for audition and screen tests.

"It is a great platform for the people to get noticed without going to a audition. Not everyone can pack their bags and come to Mumbai leaving everything behind especially people in the interiors of our country," Bhandarkar, the brand ambassador of the website said.

"It is also convenient for us in the industry. We hire various casting agencies but here we have a database where we can look for talent ourselves. It is open to all with various opportunities in TV, Bollywood and regional film industry. I have always gone for fresh talent and will be looking out for more through the website," Bhandarkar told PTI.

The man behind the concept, Preet Bedi, a media professional with 30-years of experience, says that idea is to break the monopoly in the entertainment industry.

"It is said that the industry is all about contacts which we wanted to break. We thought there should be a professional, transparent and credible platform to endorse talent which is in abundance in our country.

"Entertainment is a growing industry which is constantly in need of talent. Its about time we opened the doors for one and all to come and get a practical evaluation of their skills and then move forward," Bedi said.