A lottery, which would give prospective parents the chance to "win a baby", is to be soon launched in Britain, a media report said.
The UK's Gambling Commission has granted a licence to charity To Hatch, which offers fertility advice to couples who need in vitro fertilisation (IVF), to conduct the lottery, 'The Daily Telegraph' reported.
Tickets for the controversial game will go on sale online later this month, costing 20 pounds each, it said.
The monthly prize which will launch on July 30 comprises of 25,000 pounds worth of tailor-made fertility treatments at one of the country's top clinics.
It is not exclusively for couples. Single, gay and elderly players -- who could pass the prize on to friends or family - will be allowed to take part, the newspaper said.
The competition promises that winners will be given accommodation in a luxury hotel before being chauffeur driven to a clinic for treatment.If standard IVF fails, they will be offered donor eggs, reproductive surgery or even a surrogate birth. They will also get a mobile phone so they can maintain contact with medics at all times.
Fertility doctors at each centre will use their clinical judgment to establish the feasibility of each possible pregnancy. If a woman is fit but over 45, they are likely to suggest donor eggs.
If a single woman or man wins, they will be provided with donor sperm or a surrogate mother and donor embryo, the report said.