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Online jeans connect

entertainment Updated: Oct 24, 2010 01:41 IST

Denim label Levi’s has launched a global online community,

, an interactive site where users are encouraged to create profiles describing their future goals and list their professional experience.

They can also tick a box to indicate whether they’d like to connect with an ambassador involved in design, film, animation, photography, education or entrepreneurship.

The social media initiative debuted in the United States, Japan and the UK on October 18.