At the 2010 British Academy of Film and Television Arts (BAFTA) TV Awards at the London Palladium, held on Sunday in London, media mogul Simon Cowell was awarded the Outstanding Contribution award. When Cowell walked up to accept his award, he was given a standing ovation.
“This is a genuine honour. I wasn’t expecting it because it’s very grown-up here. I have the most talented people with me working on the shows,” said Cowell.
The 50-year-old entrepreneur, also called Mr Nasty at times due to his blunt and often controversial criticism of contestants, attended the ceremony with former lover Jackie St Clair, as fiancée Mezhgan Hussainy was said to be working in the US.
“This award is more deserving to them than it is to me. I appreciate your genius because you make me look good,” he said.
“One of my happiest memories as a kid was when my dad came home with a TV set when I was five... so to stand here getting an award for making TV shows — it’s the happiest feeling in my life,” he added. Others who attended were Tim Burton, Katie Price and Amanda Holden.