Australian actor Noni Hazlehurst has hit out at advertisers who “adultify” children, saying that retailers were entering dangerous territory by portraying children as pouting, high fashion “mini-me” adults.
The most recent example is Witchery, which launched its new line for two to nine-year-olds featuring young, brooding children in adult attire and poses.
“They look like recalcitrant teenagers, I think this is a really dangerous direction,” she said. “I think it’s offensive. The whole point of early childhood is to be joyous and free.”