Oz actor takes tough stand | entertainment | Hindustan Times
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Oz actor takes tough stand

Australian actor Noni Hazlehurst has hit out at advertisers who “adultify” children, saying that retailers were entering dangerous territory by portraying children as pouting, high fashion “mini-me” adults.

entertainment Updated: Oct 09, 2010 02:59 IST

Australian actor Noni Hazlehurst has hit out at advertisers who “adultify” children, saying that retailers were entering dangerous territory by portraying children as pouting, high fashion “mini-me” adults.

The most recent example is Witchery, which launched its new line for two to nine-year-olds featuring young, brooding children in adult attire and poses.

“They look like recalcitrant teenagers, I think this is a really dangerous direction,” she said. “I think it’s offensive. The whole point of early childhood is to be joyous and free.”