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Padding up the booty

entertainment Updated: Jul 25, 2010 01:01 IST
Booty Boy Short

Stars like Beyonce and Kim Kardashian with their heavy derrieres have sparked a trend for undergarments that amplify women’s rear ends.

Booty Pop is a new brand of underwear that is selling like hot pancakes by giving that much-required boost to women’s posterior.

For ages, women have wriggled into girdles and other slimmers to minimise their butts, but it has changed now. “It’s not so hot to have a pancake a** these days,” quoted 26-year-old Montreal wedding planner Azar Jazestani as saying.

BeyonceAt lingerie retailer Frederick’s of Hollywood, the Booty Boy Short is currently the No. 2 top-selling shaping item online.

Victoria’s Secret introduced the bum booster in January in some outlets, and a spokeswoman says it is selling well.