Percept starts Hollywood film distribution with Spiderman 3 | entertainment | Hindustan Times
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Percept starts Hollywood film distribution with Spiderman 3

Percept Picture Company has acquired the rights to distribute Spiderman 3 for the North, West and East markets.

entertainment Updated: Apr 11, 2007 21:50 IST

Percept Picture Company (PPC) has widened its distribution net to include Hollywood films. It has acquired the rights to distribute Spiderman 3 for the North, West and East markets. The South market distribution rights, expected to bring in almost 50 per cent of total revenues in India still rest with Sony Pictures.

There will be 600 prints of the movie, of which 450 will be English and Hindi versions. Rest of the 150 prints will be for Tamil, Telugu and other South Indian languages. The movie will reach around 600 screens across India on May.

Throwing light on marketing plans, Uday Singh, CEO, SPE Films India Pvt Ltd said, "The national campaigns will be managed by Sony Pictures while PPC will look after local promotions. There will be support from other Sony companies as well, which got associated with Spiderman 1 and Spiderman 2."

A number of brands from India will get associated with the movie. Harsha Gangurde, Manager Marketing, Sony Pictures informed HT, "Deals with SET Network, Sony Electronics, Sony Ericsson (phones) and CCN IBN are officially confirmed. There are another seven to eight brands across categories like FMCG, telecom, financial services and travel and leisure which are in talks and pending approval."

Gangurde said that brands involved in associative marketing of the movie will be collectively spending close to Rs 15–20 crore in promotions. While some of the deals have been struck by Sony Pictures directly, P9 Integrated, the marketing agency of Percept Holdings has been appointed to exclusively manage brand associations with the movie.

In 2006, around 74 foreign films were released in India, which managed a share of Rs 2.5 billion through box office collections. This amounts to only 4 per cent of the total box office collections. The gross box office collections of foreign films in India has risen from Rs 1800 million in 2005 to Rs 2500 million in 2006.

Casino Royale, the biggest foreign film in India in 2006 collected an estimated RS 410 million in Box office revenues in 2006 in India. Preet Bedi, CEO, Percept Picture Company said that distribution of Hollywood movies that PPC would acquire could contribute close to 20 – 25 per cent of the total revenues of the company in the first year.

Other films that would be distributed by PPC through the year include Dhol, Hanuman Returns, MP3 as well as The Forest, a bilingual thriller starring Manoj Bajpai and Sandhya Mridul, made by Ashwin Kumar, director of Oscar-nominated ‘Little Terrorist’.