PETA approves Rihanna's new perfume | entertainment | Hindustan Times
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PETA approves Rihanna's new perfume

entertainment Updated: Jan 15, 2011 10:25 IST

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R&B star Rihanna's new fragrance has been approved by the animal rights activists at PETA as the Bajan beauty has teamed up with Parlux, a cruelty-free company to create it.

Reb'l Fleur, which will hit store shelves on January 25 was created by the 22-year-old singer in collaboration with the experts at Parlux, who have been on PETA's 'good list', for their policy to not test products on animals, Femalefirst reported.

PETA senior vice president Dan Mathews is so impressed with the Umbrella hitmaker that he sent her a big bouquet of flowers as a token of appreciation for her concern towards animals.

"Rihanna's decision to team up with Parlux is as kind to animals as her music is to your ears. By renouncing animal tests, Parlux is proving that beauty doesn't have to have an ugly side," he said.