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Phoenix for animal rights

Actor-turned-rapper Joaquin Phoenix has joined hands with animal rights group PETA in a bid to get consumers to shed exotic animal skins from their wardrobes.

entertainment Updated: Mar 29, 2010 01:18 IST

Actor-turned-rapper Joaquin Phoenix has joined hands with animal rights group PETA in a bid to get consumers to shed exotic animal skins from their wardrobes.

The 35-year-old star, who acted in filmmaker M Night Shyamalan’s The Village, has filmed a new PETA video posted on PETAIndia.com that shows what happens to alligators, lizards and snakes before they are made into belts, bags and shoes.

“Exotic animals are mostly unknown to us, and so is what they suffer before being turned into belts and bags,” Phoenix said in a statement.

Phoenix has constantly been working as a social activist, lending his support to a number of charities and humanitarian organisations, including Amnesty International. In 2008, at a benefit for Paul Newman’s Association of Hole in the Wall Camps, Phoenix announced his retirement from acting and stated that he was going to be focusing on a music career.