Diamonds and chocolates seem clichéd when compared to what boyfriends and husbands are gifting their ladies this Valentine’s Day. Cosmetic clinics around the city have reported an increase in the number of Botox and filler procedures around this mushy season. And apparently, most of these come as gifts from a ‘loving husband for his dear wife’.
“I had one customer say that since his wife had always wanted to get Botox done, he thought of gifting it to her as a Valentine’s Day surprise,” says Dr Meenakshi Agarwal, plastic cosmetic surgeon and director of Face and Figures clinic, Mahim. “She came in to get the lines on her forehead and around her eyes removed, but also opted for fillers in her lips to create a pout. The entire procedure cost approximately R 40,000, but the husband didn’t mind.”
Women as young as 18 are opting for lip fillers to give them a sexier smacker, confirms Dr Viral Desai, who is associated with Lilavati Hospital.
“We’ve even had 16-year-olds asking for lip injections, though we don’t work with anyone younger than 18. And in most cases, the boyfriends or husbands who are paying for the procedure accompany the patient. They usually seem happy with the result,” he admits.
Dr Sangeeta Amladi of Kaya Skin clinic explains that fillers are most popular because their results are instantaneous. “For Botox, you might need to visit the clinic a few weeks in advance. But the plump effect achieved by fillers in the lips and cheeks shows instantly,” she says.
The key concerns for women, according to Dr Rohini Wadhwani of Skin Essentials, are dark circles, crow’s feet, sunken eyes and forehead lines. “For younger women, sunken eyes and dark circles are the major problem areas. The older women look at trying to erase the lines around the eyes,” she says. “The number of requests this time have been so high, that I was forced to work on Sunday to meet the demand.”
And it’s not just the women indulging in Valentine’s Day vanity sessions. According to Desai, the ratio of women to men who opt for these procedures has steadily decreased too. “About five years ago, I’d say that the ratio was 80:20. But now, it’s more like 60:40, with many men opting for Botox treatments,” he says.