Bollywood diva Priyanka Chopra launched Nikon's latest collection of Coolpix series at Shangri La, New Delhi. Nikon announced the launch of 17 new models with Coolpix Spring Series 2013 that raise the bar further in performance, style and ease of using cameras.
The launch, executed by Vibgyor Brand Services, was also a first-look at the TVC for the Coolpix Spring range featuring Priyanka Chopra where she travels to exotic locales with the camera and the people she meets are ‘wowed’ by the Coolpix range. The TVC builds on a theme of ‘Simply Wow’ for this range. Driving the power of these powerful new Coolpix cameras, are the Nikon’s world-class Nikkor lenses used in D-SLR cameras that deliver accurate detail, brilliant color and amazing clarity.
Dhruv Kalra, Director, Marketing at Vibgyor Brand Services said “The concept of frames was ideal for this launch. Spring is the season of color, and is the best time to find the perfect frame to capture all that is beautiful. The stage, the setup and the entire event were done up to inspire people to go out and capture the spring season in all its glory.”
In Delhi for the launch, Priyanka unveiled the range and shared her passion for photography. “I love taking pictures and carry my Nikon camera wherever I go. The new Nikon Coolpix range is perfect for this as it fits into my purse easily”, added Priyanka.
Speaking at the event, Mr. Hiroshi Takashina said, “ The new Coolpix range features 17 cameras in 69 colors. Each of these cameras promise high quality images and high zoom power to capture even the smallest details making each picture you take truly amazing.” After the launch Priyanka interacted with the media and posed with the Coolpix Spring 2013 range. A Nikon experience zone let people check out the entire range that was on display. The event décor saw extensive use of frames across the stage and setup. The décor encouraged people to see the spring in beautiful frames and capture them with this new range of cameras.
The new series comes with advanced functionality for the highest quality images in the Performance Series (P), Greater photographic control in an ultra-slim design in the Style Series (S) and powerfully capable, yet simple in Life Series (L). The event centered around themes of spring and frames saw huge frames as part of the stage and setup. The new series of cameras launched in spring has almost become a tradition for Nikon as they had launched a similar range last year around the same time. The 2013 Coolpix range promises cameras that make you go ‘wow’ and pictures that truly amaze. The range packs in a lot of features in conventional size cameras making them ideal for hobbyists, amateurs and professionals.