Bollywood actor and former Miss World Priyanka Chopra will be appointed the National Ambassador of the United Nations Children's Fund next week.
"Priyanka has been working with UNICEF for the last few years. Now we are formalising the relationship by appointing her the National Ambassador," United Nations Children's Fund (UNICEF) India Communication Chief Angela Walker told PTI.
Chopra joins industry veteran Sharmila Tagore, who is also UNICEF's National Ambassador. Another Bollywood star, Amitabh Bachchan, is the 'Goodwill Ambassador' of UNICEF.
According to Walker, a Goodwill Ambassador is an international representative, while a National Ambassador mostly works on the national level, but may also champion UNICEF's cause outside India.
Interestingly, Chopra, who is currently one of the highest paid women brand ambassadors in India, is not making money from this title. According to industry sources, she charges anywhere between Rs 2-3 crore per endorsement.
"None of the celebrities are paid money for the association with UNICEF," Walker said.
UNICEF has been working in India since 1949 and ropes in celebrities from the fields of film, music, theatre and sports to create awareness about children's issues.
Other celebrities associated with UNICEF include Sachin Tendulkar, Aamir Khan and Raveena Tandon.