Are corporate houses to blame for projecting an unreal image of success in Bollywood?
Most new corporations have not yet ventured into full-fledged production. It’s the independent and small-time producers who are spoiling the market, and the allegations against corporate houses are senseless and baseless.
How real is the Bollywood boom?
There is a misconception that there is too much money in the industry. While I do not want to comment on who is responsible for creating this perception. I believe everybody is to be blamed for the situation. Each industry has its own economics and not everyone can get the price they ask for.
What do you think has caused Bollywood's workers’ grievances?
The top-notch talent in the film industry has fuelled the problem by asking for sky-high prices. While stars can get away with cutting big deals with production houses, workers cannot.
(Sandeep Bhargava, CEO, studio 18)