Reaping what they sow
Home banners are what B’town stars are now turning their attention to.entertainment Updated: Jan 16, 2010 20:14 IST
Call it market correction or smart selection, but Bollywood stars are increasingly concentrating on their own productions rather than films under other banners.
After the super success of
, Aamir Khan has declared that he will only work in his own productions. He is currently producing Abhinay Deo’s
, Anushka Rizvi’s
and his wife Kiran Rao’s directorial debut,
Saif Ali Khan, too, is “only concentrating on my home production”, Agent Vinod.
Shah Rukh Khan’s only upcoming release,
My Name Is Khan
, is a co-production with Karan Johar. In February, SRK leaves for Miami to shoot his next home production,
, with Kareena Kapoor.
Akshay Kumar is co-producing every film that he is acting in. For his next two ventures,
Tees Maar Khan
, Akshay has even done away with his fees. He says, “I will never produce a film alone because whatever loss or profit I incur, I want to share it with my partner.”
Actor John Abraham has just finished 1-800-love, a co-production with Abbas Tyrewala. He is also co-producing his next, Alien Sahib, with Shirish Kunder. Actor Abhay Deol, too, turns producer with Basra, that goes on the floor this month.
Film critic Rajeev Masand explains, “By producing or co-producing their own films, stars want control over the marketing and distribution of the film. They realise that they bring a certain value to the film and feel that it’s better that they themselves reap the benefits instead of others.”