Make no mistake, this one is no poor regional cousin of Bollywood. It's got colour, good-looking stars with baddies to boot and loads of song and dance executed with a finesse that only Indian film industry can.
The teaser of Ram Charan Teja's new film Govindudu Andarivadele (Govind's is people's man) is out and proves just that.
Watch: Ram Charan Teja in Govindudu Andarivadele
Ram Charan Teja may have wanted a Bollywood debut and pan-India appreciation with the remake of the '70s cult classic Zanjeer, which unfortunately tanked, but in his native Andhra Pradesh he is huge star.
Naturally then, Govindudu Andarivadele's teaser is packaged such that it gives full flourish to the star that Ram Charan Teja is - he looks dishy, be it in shorts, jeans or whatever, dances with ease, and needless to add, romances the girl like a pro.
Govindudu Andarivadele is a family drama with Ram Charan Teja and Kajal Aggarwal in the lead roles. Giving them company are veterans Prakash Raj and Daggubati Venkatesh.
From lush paddy fields to festive Indian family lives, this one has it all. Watch out for a shot of Ram Charan Teja riding a bullock cart! Quite novel! The film has been shot at various locations - Hyderabad, Rameswaram, Nagercoil, Kanyakumari, Pollachi and Karaikudi among others.
It isn't hard to guess that Teja's character looks every inch like a people's hero. The title says it as much. And, the teaser ends pretty much reinforcing that. He is coming!