Director Nupur Asthana's Bewakoofiyaan does not have the buzz advantage that a YRF movie normally enjoys. The only talking point was Sonam Kapoor's bikini scene and probably a few catchy songs. While the length of the movie is less than two hours, it could have been even crisper. Cliches abound in this film but it might connect with the youth, who are likely to find the characters relatable.
Introducing the characters
Meet Myra (Sonam Kapoor), a true-blue fashionista (like her real-life image) who's madly in love with our loser boy Ayushmann Khurrana who gets sacked from the marketing job of an airline company.
Meet Mohit Chadda (Ayushmann Khurrana), a high-headed sales and marketing executive... oops senior executive who after losing his job divides his day into three parts - partying with his girlfriend, getting job offers for his father-in-law 'Osama' (he calls him that) and giving job interviews.
Meet VK Sehgal (Rishi Kapoor), a retired IAS officer, who loses his cool at the drop of a hat but cooks delicious chicken biryani and suji halwa for his darling daughter Myra.
Bewakoofiyan cliched, but youth-friendly
What we liked
1 Sonam Kapoor, the intelligent fashionista: Sonam Kapoor, the intelligent fashionista: Her character is not only financially stronger than her lover's, but also emotionally. While Ayushmann spoils his employment chances by his high-handed attitude, she patiently makes a new list of jobs everyday for him. Even after her break-up, she grabs an almost lost opportunity of a lucrative Dubai job transfer.
Sonam Kapoor gets into the skin of her character very well. Her performances are more in control now, compared to her previous films such as Aisha and Player.
2 Rishi Kapoor, the sanki father: A more dramatic version of Do Dooni Chaar's father, Rishi inadvertently makes you laugh with his 'uncool' attitude. He has some quirks that make him all the more interesting.
The seasoned actor is a delight to watch and makes the film worthwhile.
3 Message for youth: Kal ki hum abhi soche kyun, jeene ko yeh pal kaafi hai. Jo din hai humne dekha nahi, uspe hum kyun bharosa karein. The song Gulcharrey aptly sums up the theme of the film, which also seems to be the philosophy of today's youth. But is life all about jebon mein bhare gulcharrey? That's something the youth has to ponder on.
What we did not
1 Clichéd storyline and predictable end: Boy and girl are in love. They want to get married. Girl's father objects and asks the guy to prove himself. Maine Pyaar Kiya, Mr and Mrs Khiladi, Dulhe Raja… the list is endless. Also how many times a guy will stop his love interest from leaving the country - Chalte Chalte, Mujhe Kuch Kehna Hai, Pyaar To Hona Hi Tha, Jaane Tu Ya Jaane Na… movie lovers please fill in the blanks.
2 Where's the emotional depth? They love each other so deeply, but break up on a silly note. Sonam argues about not being able to buy more than one fresh pair of shoes every month. Ayushmann gets worked up for no reason, and asks her to get out of the car. And they break up.
The focus is more on partying and brand-flaunting than the lead pair's emotional equation, which is a turn off as the movie is a love story.
3Lacks soul: The film is more like a photo album, where interesting moments are woven together. It lacks a cohesive script which can convince you about the lead pair's decisions. You laugh along with the characters, but don't know why. You also get teary-eyed, but later feel like a fool. There's something phony that constantly reminds you that nothing is for real. And when the lights go off, you don't take the characters home?