A new Times Square billboard for Rihanna’s fragrance Rebelle features the Barbadian singer posing nude, shielding her private areas from tour bus gawkers and cabbies with strategically placed arms and knees.
The Umbrella hitmaker posed topless for the latest edition of Esquire UK and stepped out in New York Monday wearing a bra top that revealed her nipples, ABC News reported.
After last year’s edition Reb’l Fleur by the popstar, Rihanna in collaboration with Parlux is launched her second fragrance named Rebelle this year.
Rebelle arrives on the market in spring 2012 as a fruity-floral with strong gourmand chords.
Top notes encompass plum, strawberry and ginger; a heart offers heliotrope, vanilla orchid and cocoa absolute, while a base features a trail of musk, coffee, patchouli and amber.
The fragrance will be available in a flacon shaped like the last year’s edition, created of transparent glass and red and gold surfaces.