Riteish goes global | entertainment | Hindustan Times
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Riteish goes global

entertainment Updated: Sep 26, 2012 16:16 IST
Shalvi Mangaokar
Riteish Deshmukh

Riteish Deshmukh’s debut as a producer with Marathi film Balak Palak (BP) has proved to be lucky. The film is ready to premiere at the South Asian International Film Festival (SAIFF) in New York, that will be held from October 24 to 30. This will be the first Marathi film to ever be screened at the festival.

Produced under Riteish’s banner — Mumbai Film Company — BP is directed by Ravi Jadhav and co-produced by Uttung Thakur. The movie addresses the issue of sex education in a humourous manner, and tries to encourage parents to communicate with their children about this topic.

Riteish says, “I’m proud to be associated with a film like BP. I’ve always believed that we could do more with the regional film industry, which has already been producing such great work over the last few years.” About the present honour, he says, “The script is tremendous and the fact that it has been selected to premiere at SAIFF in New York proves that it is a story that will appeal to people across regional boundaries and age groups.”

About the response he has received so far, Riteish says, “The response we’ve received for the film has been extremely humbling and the entire team is very excited to see how it goes from strength to strength in its reach and connect.”