This promises to be a adventurous combo of exploration and technology The Wrangler SS11 True Wanderers biking competition will not only judge the participants on the their biking skills, but also on how well they share their experience through blogs, micro-blogs and social networking sites.
“The youth is extremely active on new media these days. Hence, we conceptualised this contest, which will integrate the theme of exploration with technology,” says Anshul Chaturvedi, senior marketing manager, Wrangler.
The 10 bikers from various cities, who were shortlisted from a nationwide online search, will be provided a pair of jeans, fuel, food and stay for a week to complete their exploration. They will flag off their ride from their respective cities on June 1, and bike around areas demarcated for them. “The bikers will be evaluated on the hidden terrains they explore and the photos, videos and blogs they upload about their experience. We want to make the contest as interactive as possible,” tells Chaturvedi.
Besides being reviewed by a jury that will keep track on the bikers’ adventures, the latter will also be judged by an online poll. “The participants will need to get maximum online votes possible to remain in the lead. Those with the best stories to tell will be awarded,” he says.
The winner will ride away with a Hyosung ST7 bike and be featured in the brand's advertorial. “All the bikers who are participating have a past experience in such competitions and we are expecting a great response from all of them.”
Representing Mumbai will be Pankaj Trivedi, who was shortlisted after impressing the jury in the elimination round with his 650-km long road trip from the city to Nalsarovar in Gujarat. Actively blogging his experiences on the way, Trivedi had uploaded interesting pictures, ranging from times he encountered a flat tyre to the joy of meeting generous locals who offered him meals in their homes.
Log on to www.truewanders.com and vote for and check out the bikers’ experiences.