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Ruling the roost

entertainment Updated: Mar 19, 2009 18:23 IST
Princy Jain
Princy Jain
Hindustan Times
Highlight Story

As Priyanka Chopra gears up to receive the Nielsen Box Office Award for outstanding contribution to Asian cinema on March 23, there are plenty of other reasons for the actress to celebrate. According to the latest TAM Adex report, Priyanka Chopra has been tagged as the most-viewed celebrity endorser in 2008. Even though Katrina has the highest number of brands in her kitty, Priyanka scores over her in having higher recall value. She also towers over names like Sachin Tendulkar and Kareena Kapoor.

In 2008, Priyanka had five releases including Dostana and Fashion, for which she has already won various awards. In the endorsement space, she added Nokia to the existing list of brands like Tag Heuer, Lux, Ponds, Sunsilk, Hero Honda and J. Hampstead.

Manish Porwal of Percept Talent Management, who looks after her endorsements and appearance, says, “Priyanka knows the game of elimination very well. She is extremely careful about the choices she makes.” Film author and critic Anupama Chopra adds, “Where Priyanka scores over them [other actresses] is the fact that she comes from a small town and has reached the top.”