An animated parrot — the mascot of a popular condom campaign with the tagline Jo Bola Wohi Sikander, meant to promote safe sex — is perhaps the most eye-catching poster at several Delhi Metro stations and inside the rail coaches, too.
Quite unintentionally, the Metro has become a very visible site for imparting sex education to Dilliwallas. With men sniggering at the sight of these advertisements and women turning their eyes away, these visuals are certainly getting noticed.
Tripti Saxena, a student who travels on the Barakhamba Road-Pitampura stretch everyday, says, “I think it’s a fabulous idea as many youngsters travel in the Metro and most of us never got any formal sex education. Through these advertisements, people get aware of things like condoms and safe sex.”
Pooja Gupta, an IT executive who travels from Connaught Place to Rajouri Garden daily, says, “It’s a great space for such advertisements because parents really don’t discuss ‘these’ things with their young children.” Mallika Sharma, a Metro commuter, however, finds it a bit embarrassing. “I turned a blind eye on them. Then I saw a few guys reading the ad; I felt weird. But these ads speak about practicing safe sex and that’s good.”
Anuj Dayal, Delhi Metro Rail Corporation spokesperson, says, “DMRC has become the hottest area of advertising. These ads drive the message home. Though we haven’t put up these ads with any specific purpose in mind, the advertisers probably must have realised that lot of youngsters travel in the Metro and they can impart education to them this way. We, however, ensure that these ads are in good taste and don’t offend anybody’s sensibilities.”