Shilpa, Raj 'cook' a business!
Shilpa Shetty and her fiancé, entrepreneur Raj Kundra, have bought a 33 per cent stake in V8 Gourmet Group, a 20 million pounds international Indian food company. For a few years now, Shilpa has been toying with the idea of getting into the food business with a chain of restaurants.entertainment Updated: Oct 23, 2009 19:39 IST
Shilpa Shetty and her fiancé, entrepreneur Raj Kundra, have bought a 33 per cent stake in V8 Gourmet Group, a 20 million pounds international Indian food company that encompasses The Bombay Bicycle Club Kitchens, Tiffinbites, Vama and Gourmet Creations brands.
For a few years now, Shilpa has been toying with the idea of getting into the food business with a chain of restaurants, a published cookbook of her special recipes that are high on nutrition and low on calories, and even a health food counter at the spas she’ll be launching across the city soon.
The newest £ 6m investment will be used to expand Bombay Bicycle Club’s 15 Delivery Kitchens in UK and the Tiffinbites restaurants to other countries. A casual dining and shopping mall Tiffanbite outlet is set to open in Jordan in March 2010.
The actress is hooked on to Chinese and Japanese cuisines. She loves her mother’s egg fried rice, steamed dim sums, rock shrimp and noodles. On a night out, she’d probably order a bowl of Miso soup, lettuce salad with honey dressing, grilled chicken, sea bass with asparagus and brown rice.
In London, she’s been frequently spotted at Chinese joints like Hakkasan and in India at the Royal China. That’s probably why her future plans include opening a second Vama Restaurant in London’s Holland Park.
Shilpa, who was much criticised for her under-cooked chicken curry on the Big Brother show, has had many begging her for the recipe since. And now, she enters the stores with a Gourmet Creations Range of premium meals,
chutneys and pickles. Starting with North Indian cusine, she’ll move to her Southern delights. On the shelves will also be the now-famous ‘papads’ as a tribute to the late Jade Goody whose ‘Shilpa’s poppa-dam’ dig made racist history.
Says Shipa about the venture: “I envisage a great future with a new line of products and restaurants all over Europe, Dubai and Jordan.”