You may no longer need to fly to Bangkok for those affordable spa massages. After neighbourhood gyms, the next trend to hit urban India will be neighbourhood spas, or spalours, as some call it.
With massages starting at as low as Rs 300, it will be a far cry from the minimum Rs 3,000 that one has to spend at a spa resort, not including the room tariff.
The concept has caught the fancy of beauticians and corporates alike with Shahnaz Husain, Blossom Kochhar, the Mayar Group and Surya Vinayak Industries in the race to open at least 1,000 spas across the country in the next one year.
The spa industry worldwide accounts for $24.5 million in annual revenue. According to a PricewaterhouseCoopers industry survey, it is estimated to grow at an annual rate of 200 per cent in the Asia-Pacific region with growth expected to peak in 2010.
In India, the industry is still in its nascent stage. However, industry players peg the annual growth rate at 40-45 per cent.
Leading the list of spa developers are cosmetologists Blossom Kochhar and Shahnaz Husain, who are both launching the concept of day spas in the country. Shahnaz Husain already has day spas in Hyderabad, Noida, Faridabad, Jammu and Dehradun with another 250 planned by 2009.
“You need not travel to the seaside or the mountains to enjoy a spa massage. Spalours are the next thing in wellness with most salons now getting converted into day spas,” Husain said.
Kochhar is also planning to launch 200 spas in the country by next year and even take them to Sri Lanka, Malaysia, Dubai and Singapore. “The investment to open a 1,200 sq. ft. spa is upwards of Rs 20 lakh, depending upon the location,” she said. Spas by Husain and Kochhar will work on the franchise model.
Jumping on to the bandwagon is sandalwood and perfume manufacturer Surya Vinayak Industries Ltd. (SVIL), part of the Rs 1,400 crore Floriana Group. The company will roll out 300 day wellness spas across the country in the next one year. Branded as “Lambency Chandan Sparsh”, they will offer a holistic approach to wellbeing and will be positioned as affordable family packages.
The Delhi-based Mayar Group is also planning to launch 14 medical spas across India at an investment of Rs 400 crore over the next three years. The first one opened in Delhi recently.