If Pepsi has ditched SRK by ending its association with him, so has SRK by replacing the company with its arch rival Coca Cola as one of the title sponsors for Kolkata Knight Riders.
According to reports, the actor's IPL team has already begun talks with Coca-Cola for a deal.
The sources said the Coca-Cola has signed a letter of intent with Kolkata Knight Riders for the title sponsorship on Monday.
The company's branded soft drink Sprite will be used for promotions, a source confirmed.
Coca-Cola is expected to pay around Rs 6 crore as sponsorship to the team owned by Shah Rukh, actress Juhi Chawla and her husband Jai Mehta.