Starring Shah Rukh Khan, West Bengal's brand ambassador, a two-minute promotional video film on the state, has won an award at a Japanese film festival's travelogue section.
Chief Minister Mamata Banerjee said on Facebook today that the first film on "Brand Bengal" made by the state government has won the coveted 2nd Festival Asia TV and Film on 'Journey' organised by the government of Japan.
Directed by Bengali filmmaker Aniruddha Roy Chowdhury, the promotional film captures the present day progressive Bengal with its culture, heritage, scenic beauty and various development initiatives.
"This is very encouraging news for us as the jury liked our film," Chowdhury told PTI.
With breathtaking shots of the Sunderbans, mountains, hills, rivers and tea gardens of north Bengal and beautiful sea beaches of Digha, the ad film not only showcases the natural beauty of the state but also highlights the rich cultural heritage of Kolkata and Santiniketan.
A brainchild of the Chief Minister, the film has King Khan proudly saying, "There is something special about Bengal"