Although he has been in the industry for nearly three decades, Sunny Deol realised the importance of publicity only recently. The usually reserved actor, who gave several interviews and interacted extensively with his fans before the release of his latest film, Yamla Pagla Deewana, noticed the advantages of effective public relations only when the film fared well at the box-office. Consequently, the Deol men — Dharmendra, Sunny and Bobby — are no longer in the mood to continue staying publicity shy, especially when their films are up for release. Commenting on how they plan to go about creating a buzz, Sunny says, “We will be launching a website for the Deols very soon.”
He informs that in addition to the information related to Dharmendra, Bobby and himself, the site will also have a section on their home production banner Vijeta Films. Sunny promises that the site will be a one-stop shop for everything about them, including their films. “The official website will have plug-ins of social networking sites, applications that users can download on their cell phones, and there will also be information available for business, media, press kits as well as merchandise.”
However Sunny reveals he won’t be tweeting constantly when he is at work. He says, “I can do all that only when I am relaxed. If I keep tweeting, when will I work?” PR-agmatic Deols
“We couldn’t have asked for anything more than the success of our home production Yamla Pagla Deewana. I am happy and relaxed now,” Sunny says, quickly adding that publicity is now an indispensable part of showbiz. “I wasn’t fond of the process, but after our recent experience while publicising YPD, I have started enjoying it,” says Sunny.
He also insists that the Deols don’t keep a tab on what appears in the papers. “I’m not bothered by what people are writing. When I interact with my fans, I get such warmth from them, that I am sure people aren’t writing anything negative about us,” he says. The encouraging response to YPD has also given him “the confidence to go ahead with diverse films” this year. Besides Dr Chandraprakash Dwivedi’s Mohalla Assi, which was announced recently, Sunny will be seen in a yet untitled T-series romantic comedy opposite Kangna Ranaut. There are also two untitled films with directors Anil Sharma and Neeraj Pathak. Younger brother Bobby too has his plate full with Anees Bazmee’s Thank You, Abbas-Mustan’s Players and the recently-signed Sajid Khan film Double Dhamaal.
Though Sunny is unsure when his father’s autobiography will be ready, he plans to help Dharmendra compile the theme. “I will help him choose the photos and take charge of marketing and releasing the book.”