Tata Sky Ltd, a joint venture between the Tata Group and Star, has signed Bollywood actor Aamir Khan as its brand ambassador.
Under the agreement, Aamir Khan will feature across all Tata Sky brands and product communication, including advertisements on TV, print, outdoor, radio and other media.
Aamir Khan said: "I am delighted to be associated with Tata Sky. Since its launch, Tata Sky has redefined television viewing in India and I am proud to be associated with a brand that epitomizes continued innovation and excellence in home entertainment."
Tata Sky CEO and Managing Director Vikram Kaushik said: "Aamir (Khan) makes a perfect fit with the Tata Sky brand values of trust, high-quality entertainment and innovation."
"As our brand ambassador, he will be instrumental in communicating the benefits of Tata Sky to consumers across the country. It is our privilege to be associated with an actor of the highest calibre and excellent standing in the entertainment industry."