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HindustanTimes Wed,22 Oct 2014

Amitabh Bachchan endorses horticulture for free

Jigar Shah, Hindustan Times  Mumbai, July 30, 2014
First Published: 14:20 IST(30/7/2014) | Last Updated: 15:00 IST(30/7/2014)

Amitabh Bachchan has been part of many public campaigns in the past — famously promoting Gujarat Tourism in one and urging people to fight against polio in another.

The veteran actor is now part of another campaign. He will be seen as the face of an initiative by the Maharashtra state government to promote horticulture.



On July 26, the actor wrote on his blog, "The Maharashtra Government and the Minister in charge of Horticulture, Mr Jitendra Awhad, makes me Brand Ambassador for propagating the fruits that the state produces .. it is the No 1 producer of many of the prominent fruits of the country — grapes, oranges, mangoes, onions, pomegranate… and no one knows about it .. so wearing the Maharashtrian ‘pheta’ giving it the entire works (sic)."

A source informs us that the actor has not charged any fee for associating with the campaign. "He is doing this free of cost. This is his way of expressing gratitude to the state of Maharashtra, which has given him given him name and fame."

Bachchan confirmed this news, saying, "Samaj ke liye,..prant ke liye...desh ke liye...koi bhi aise kaam ke liye mai fee nahin leta hoon...!! (sic; I do not charge a fee for any work I do for society, my state or my country.)"

In the past, Bachchan did not charge a penny from the Government of Gujarat either. He has already wrapped up the print campaign and will be shooting for a TV ad soon.

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