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HindustanTimes Sun,31 Aug 2014

Roadies now in Pakistan

Rachana Dubey and Mayank Austen Soofi, Hindustan Times  Mumbai, August 26, 2010
First Published: 20:26 IST(25/8/2010) | Last Updated: 17:55 IST(26/8/2010)

After borrowing several formats from the West, like Who Wants To Be A Millionaire, Celebrity Big Brother, Fear Factor, Got Talent and National Bingo Night, MTV Roadies has officially become India’s first homegrown format to be licensed to other countries, including Pakistan.

Roadies“Pakistan is one of the first countries to have approached us for the license to produce Roadies there,” says Aditya Swamy of MTV. The channel has also received requests from countries in Europe, the Middle East, the rest of Asia and even New Zealand.
So, will Season Eight be shot in Pakistan? “Not this season,” says Swamy. “The youth in Pakistan has requested to conduct auditions there, but we’ll consider it only next year,” he adds.

Youngsters in Pakistan can hardly wait. “It’s welcome news. Roadies has a following among young people here. But our Roadies must not drive in strife-ridden Khyber Pakhtunkhwa or Baluchistan. We must see them only in big cities like Lahore, Karachi and Islamabad,” says Junaid Wahab Zuberi, a financial analyst in Karachi.

“Karachi’s burger kids (a local slang for English-speaking youngsters) love the show. I’ll be applying, too,” says Salman Ahmad, student, Karachi Grammar school.
But there are some voices of disinterest, too. “I have no taste for reality shows when there is so much bitter reality in my country,” says Furhan Hussain, photographer, Karachi.

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