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HindustanTimes Thu,18 Sep 2014

The Viral Fever video on the fall and fall of the daily soaps

Sweta Kaushal, Hindustan Times  New Delhi, September 01, 2014
First Published: 17:48 IST(1/9/2014) | Last Updated: 10:00 IST(2/9/2014)

It's perhaps the most definitive dig at the way daily soaps in India have grown: from those early intelligent years of the '80s to their present-day 'retarded' avatar. YouTube group The Viral Fever has released one of the most hilarious videos on the growth, or rather the fall, of daily soaps in India.

The group is founded by Arunabh Kumar, Farah Khan's assistant in Om Shanti Om and an ex IIT Kharagpur student.

Titled The Making of: A Decade Long Daily Soap, the video is shot on the sets of a serial for 'Super Star Plus' and begins with an angry channel head fuming at the entire cast for the plumetting TRP numbers. When the TRP numbers are shared, we see a hilarious list of serial names --  from Suhagraat Simar Ka (Sasural Simar Ka?), Chakke Chakke Ka Pyar (Chajje Chajje Ka Pyaar?), Saari Night Naapi Bahuraani Ki Height (random take on the time duration spent on the smallest of events) and Kyuki..$*HA* tops the list with  65 on 10 TRP! 

Talking of daily soaps, the darling of most spoof makers, Ekta Kapoor isn't spared in this one either: the video has a character called Ekthi (played by Nidhi Bisht). The Ekta Kapoor dig is nothing new since we've already seen several broad-shoulders women wearing loose-fitting clothes and accessorised with hundreds of beads and stones. What cuts the edge in this video is the content which is extremely simple in its effort to outline the level of stupidity we (as audience) have allowed to creep into our TV shows.



The discussion between the channel head and 'Ekthi' is full of comic attacks on the quality of television shows in our country.

Talking about the success of her show, Ekthi says, "I have brought change. Change from a more meaningful and good television of Hum Log, Buniaad, Malgudi Days to a massy, regressive and a much less intelligent television. Some people blame me for making the audience stupid. But the fact is that we as a society are going retard."  

"Anyways, TV is called an idiot box, I am just trying to be the reason for it," she concludes. 

Some statement that is, but are our TV producers listening?

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