HindustanTimes Wed,22 Oct 2014

WATCH: Ranveer Singh raps for safe sex

Sweta Kaushal, Hindustan Times  New Delhi, April 23, 2014
First Published: 15:10 IST(23/4/2014) | Last Updated: 00:50 IST(24/4/2014)
Here's a condom advertisement that does not focus on objectification of sex and women. Instead, it talks of the use of condoms and safe sex. That's innovative, one would say.

Ranveer Singh's latest ad for Durex condoms comes across as a breath of fresh air among a plethora of ads otherwise focussing on sleaze.

The ad begins with the bed scenes of Ranveer. Soon, he moves on to his day-to-day routine of being a celeb. In the process, a happy Ranveer raps about the importance of safe sex. He urges lovers to use condoms.

Ranveer Singh had earlier said, "Over the past three-and-a-half years that I've been a part of the Hindi film industry, I've declined several tempting endorsement offers."
He added that this was a different case. He wanted to create awareness about sexual wellbeing and promote safe sex through this campaign.

Sample some of the lyrics: "This one's for all you lovers... Is taale ki chabi tu jeb me rakh... jab tu aur mai raazi to kya fir kya shaq."

If delivering a social message was his intension, he certainly wins, we feel.

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