Forget the environment. The Indian Tiger is the new ‘cool cause’ for Bollywood celebrities and youngsters.
Since the launch of the World Wildlife Fund’s Save Our Tiger campaign, everyone is talking about Stripey, the baby tiger in the video and the diminishing numbers of India’s national animal.
The campaign site has 56,400 members, with hundreds joining every hour and fan groups have cropped up all over the Internet.
Besides, MS Dhoni, captain Indian cricket team, who is one of the faces of the campaign, filmmaker Kunal Kohli has been writing about it on microblogging site Twitter. “Save tigers, donate to the right causes, spread awareness to stop poaching, give money for causes that help breeding,” wrote Kohli.
Supporter, Pari Upadhyay tweeted, “Tiger Tiger Burning Bright! Save Our Tigers Guys” while Rishika Jha wrote, “The little baby tiger campaign… makes me want to cry...”
Five Facebook groups have sprung up, with hundreds of people joining by the hour. Stripey the cub (40,000 members), Save Tigers, Save Our Heritage (more than 10,000 members), Save the Tiger (3,000 members), Save Our Tiger (2,000 members).
Other celebs who took on the Tiger-cause with a passion are Abhishek Bachchan, Lara Dutta, Aamir Khan, Hrithik Roshan, John Abraham. Some of them have been working with initiatives like Save The Tiger and the government’s Project Tiger.