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The SMS attack!

entertainment Updated: Jun 20, 2010 01:25 IST
Damini Purkayastha
Damini Purkayastha
Hindustan Times
Highlight Story

I don’t want to join BrainOBrain! I don’t want a dream deal for a dream house in Noida. I don’t want a sauna slim belt and I really, really, really don’t want to download hot pictures of Kareena Kapoor.

In the past three months or so, every time my phone beeps, I am filled with dread. Will it be a message from a friend, a foe or an automated commercial advertisement? 99.9 times times of 100, it’s an ad — a completely useless ad! So much so that the sight of the words TM-Deal (or some such thing) makes me want to smash my phone into the head of the faceless person sending them.

It’s not just me who’s aggravated by the Assault of the Unwanted SMS. On consumercomplaints.in, there are over 650 complaints against ‘Unwanted SMS’es and a similar number on consumercourtforum.in. Almost all of them begin with the words, “Please stop!” But they don’t stop, do they? The SMSes keep coming and keep annoying you, till your reflex action becomes >Inbox>Delete.

I'm sure each and every one of you knows only too well how frustrating these messages can be. What I want to know is which marketing guru thought this was a smart idea.

Tell me, what can you possibly achieve by annoying your potential clients so much that they will never look at your product without wanting to kill someone?

Another question: Do you blindly send out messages or is there some discretion to your SMS harassment? My colleague Aroma says she gets 200 SMSes from someone offering to find her the perfect job as a secretary or a typist, while Neha says the same people offer her IT jobs.

Rahul’s most recent SMS stalker is someone offering ‘Ayurvedic remedies to boost sex power’ while Himadree, who’s the thinnest person in our department, gets a daily message about a belt that will help her reduce eight inches in 45 days. Please, O wise marketing person, explain to me your mysterious strategy.

And, dear cell phone providers, three of you already have the dubious honour of being voted to the top of consumercomplaints.in’s ‘Stay Away’ list. So, unless you’re terribly keen to top their list of ‘Worst Rated’ companies as well, kindly put an end to this emotional atyachaar!