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Three games and one cause

Using a fun element, CRY's site tackles the serious and urgent issue of violation of child rights through a series of three popular games - Crossword, Sudoku and Hangman.

entertainment Updated: Mar 04, 2009 13:55 IST

CRY – Child Rights and You, India’s leading child rights organisation along with its partners CRY America and CRY UK (in the US and UK respectively) is launching a series of web-based games targeted worldwide at the rapidly growing global online community in a novel way to garner interest and motivate people to act for Child Rights.

Using a fun element, the site www.playforcry.org, tackles the serious and urgent issue of violation of child rights through a series of three extremely popular games -- Crossword, Sudoku and Hangman. At various points in the game, different messages about child rights and a variety of children’s issues will be featured. These messages involve the audience and induce them to forward it to friends.

Each game will run for two weeks, making the entire period a total of six weeks in all. The main page will have three geographical options to choose from -- the US, UK and India/ Rest of the World.

Apart from facts that inform and motivate, the www.playforcry.org site offers an opportunity to do something for a better today and tomorrow for our children. It is a novel mode to garner support that will enable CRY to continue to work so that children can have a childhood they are entitled to. Playing each game gives points – for donations and invitations to friends.

Says Sangeeta Kapila, General Manager, Communications, “The denial of rights to marginalised children is appalling and we at CRY believe that every member of our society should take responsibility to change their lives. We also believe that this serious issue must be demystified and relevant to all and this is one way of doing so. CRY, therefore constantly explores innovative ways to spread the message of child rights”.

About CRY - Child Rights and You:
CRY - Child Rights and You earlier known as Child Relief and You is India’s leading advocate for child rights. CRY and its partners CRY America and CRY UK (in the US and in UK respectively) work to ensure all children their right to live, learn, play and develop their full potential.

Over the last three decades, CRY has partnered with NGOs, communities, government, the media and is dedicated to mobilize all sections of society to eliminate the root cause of deprivation, exclusion, exploitation and abuse.