This year could well be a year of superheroes. Even before Shah Rukh Khan thought of Ra.One, Ajay Devgan had completed work on Toonpur Ka Super Hero, helmed by debutant director, Kireet Khurana and produced by Kumar Mangat. It features Devgn’s wife, Kajol too and is a live animation film, a la Hollywood’s Who Framed Roger Rabbit?
Toonpur Ka Super Hero is now ready to open in cinemas two years after it was launched in 2008. After weighing logistics, producers Kumar Mangat and Eros Entertainment have decided not to convert in into the 3D format.
Exploring new options
Devgn says, “The film has extensive visual effects. Creating them at par with international standards has taken time. We hadn’t announced a release date anyway because our priority was to make the film exactly the way we set out to.”
In the interim, Mangat and Eros were contemplating converting Toonpur Ka Super Hero into 3D, considering the success of James Cameron’s Avatar. “It’s visual extravaganza made many theatres across the country go the 3D way. So we thought of exploring that avenue too,” said Mangat, adding that they had to consider a lot of aspects before finalising the non-conversion to 3D.
Quality is the key
The option has also been ruled out since the creative team and the producers are happy with the way the live animation film has shaped up. “The quality of the film in 2D is fantastic. We don’t want to mess it up,” reasons Devgn.
“Considering the kind of movie Toonpur is, a suitable marketing and promotion strategy is necessary to lead up to its release. Preparations are on to hype it before its December release,” he asserts.