Trade cigarettes for dream car
In an attempt to raise awareness about the dangers of tobacco, city mall hosts exhibition featuring life-size replicas of a car, shoe and home theatre system, made entirely out of cigarettes.
This should probably drive home a point to smokers. In an attempt to raise awareness about the dangers of tobacco, a city mall has created life-size replicas of a car, shoe and home theatre system, all made entirely out of imitation paper cigarettes. With a tagline proclaiming ‘Your Cigarette Costs You This,’ the art pieces aim to urge smokers to spend money on goods they aspire to buy, rather than on cigarettes. The exhibition, titled Drop Smoke, Instead Shop, moves away from conventional campaigns that focus on the ill effects of smoking.
“Smokers often ignore harsh warnings, so we wanted to send out a unique message, help them understand the opportunities they lose out on and how they could use money spent on smoking to buy their dream car or a pair of shoes,” says Pritti Ravindra, vice-president marketing, High Street Phoenix.
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