Trade Espresso: Magic of the three 'As' | entertainment | Hindustan Times
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Trade Espresso: Magic of the three 'As'

Apne, Aap kaa Surroor and Awarapan had satisfactory opening responses at the box office, writes Vajir Singh.

entertainment Updated: Jul 02, 2007 15:27 IST
Vajir Sin

Surprise surprise. Three films – Anil Sharma’s Apne, Prashant Chadha’s Aap kaa Surroor and Mohit Suri’s Awarapan – all released on the same day and they all managed to take in satisfactory opening responses.

However, the second day Saturday, saw a heavy drop in collections due to the incessant rains with cinema halls screening movies with mere 30 to 40 per cent occupancy.

Expect the unexpected
The unanticipated strong opening of singer Himesh Reshammiya’s first film as an actor, Aap Kaa Surroor, caught the industry unawares. On Friday, it opened to almost 80 per cent collections in Mumbai.

In the north, first day collections were between 70 and 80 per cent. In the south, opening was encouraging. Although this film managed the best opening of the three, it remains to be seen if it can sustain the response. That looks difficult after the poor reviews and discouraging word of mouth it’s been getting.

For the first time
The three Deols; Dharmendra, Sunny and Bobby, have come together in Anil Sharma’s Apne. Its length is a hindrance though. The industry feels the film has the potential to grow following the favourable reviews and word-of-mouth praise it’s been getting . In Mumbai, Apne opened at 60 per cent, while in the north collections were almost 70 per cent.

<b1>Low risk factor
Awarapan managed to open at a mere 50 per cent but its low price factor might just be what will save its fate. Even if the film manages to do steady business, it should be able to recover its money.

After a bright run of recent Hollywood releases, Bruce Willis’s Die Hard 4 fared disappointingly.

The verdict on last week’s release, Chain Kulii Ki Main Kulii: it’s a no go. Rajnikant’s Sivaji - The Boss is still doing good business in Mumbai and other centres.

Friday will see the release of Bombay To Goa, My Friend Ganesha, The Bong Connection and possibly Jahan Jaayega Hamen Paaeyega. There isn’t much excitement in the movie bazaar right now -- in fact, it seems to be the leanest period, so far.

Partners
The buzz on Abbas-Mustan’s Naqab is promising. Its promos have been cut very flashily. But of course, the trade interest is fixed on Chak de, Shah Rukh Khan’s first release of the year.

The word is also strong in David Dhawan’s Partner with the Salman Khan-Govinda team whose antics in the promos seem to be funny — but you never know.