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Underwear wars – Akki replaces Salman

Close on the heels of footballer Christiano Ronaldo replacing Beckham as brand ambassador of an innerwear brand, our own Akshay is all set to replace Salman Khan as the face of a local innerwear brand.

entertainment Updated: Jan 23, 2010 20:37 IST

Akshay

Close on the heels of footballer Christiano Ronaldo replacing David Beckham as brand ambassador of an international innerwear brand, our own

desi

stud Akshay Kumar is all set to replace Salman Khan as the face of local innerwear brand Dollar Club. “This is my first endorsement in the knitted innerwear segment. I am happy.” Akshay said.



The commercials featuring Akshay are likely to go on air in the first week of February,” said Krishan Gupta, director of Dollar Industries Ltd, in a press statement.



The company plans to spend Rs 25 crore on the campaign which will be shot at an undisclosed foreign destination.