A Victoria Secret’s ad for shoe designer Brian Atwood, has been banned from display, as it was considered too racy by the building housing his soon-to-open New York store.
The campaign poster, which features Candice Swanepoel, shows the supermodel dressed in a black basque, hold-up stockings and leopard-print heels, while sitting astride two bare-chested men.
According to the New York Post, the billboard ad was to be displayed outside the new boutique at 655 Madison Avenue in Manhattan’s Midtown, the Daily Mail reported.
A film version of the ad, which was to be aired on screens in New York taxis, has also been banned by the companies that provided TV content for the Taxi and Limousine Commission.A toned-down trailer for the film has also been rejected for the in-taxi TVs, so a behind-the-scenes teaser will be aired instead. The film itself will be played only on the Atwood’s website.
As for the store exterior, the label has had a less racy image from the campaign approved for display.
The large-scale ad campaign is a first for Atwood, whose shoes are popular with several celebrities including Victoria Beckham, Jessica Biel, Kate Hudson and Rachel Weisz.
Shot by top fashion photography duo Mert Alas and Marcus Piggott, it will be making its debut this month in the September issues of Vogue, W, V Magazine and CR Fashion Book.The film, which is based on the theme, "the sex is in the heel," has been described by the designer in WWD as "sexually charged."
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