Canadian born advertising and fashion photographer, Martin Prihoda lives and works in Mumbai. The lensman started photography at 18 and remembers using his dad’s old Canon film camera to click black-and-whites. He says, “I also built a small darkroom in my house so that I could develop and enlarge my own prints, it was great fun. When the digital revolution came along, I decided to pursue photography as a profession. I started by taking photos for friends, actors and models and slowly built my portfolio.”
Even back then, Martin got commissioned work and was “surprised” to be making a living out of it. Today, he not only works with international magazines and advertising agencies, but also enjoys teaching at workshops all over the world.
Martin advises budding photographers to not look for a “guarantee in a competitive world of professional photography”. He says, “The good part is that it can take you to many different places and introduce you to some fascinating people. If you love it, stick with it. Keep shooting and always strive to develop your unique voice. There will be many bumps on your journey, but the rewards are great. Commit yourself to mastery.”
Sonam is one of my favourite Bollywood celebrities. I have worked with her on a few occasions, and each time, she’s been graceful, professional, charming and seductively sweet. For this image, we shot her in a relaxed mood. We wanted to show a sense of mystery around her by creating focus on her face and letting her dress add to the drama.
This image of cricketer Virat Kohli was shot for a magazine cover. He’s a great guy and is quite charming; we shot this in the Oberoi presidential suite with a beautiful view of Mumbai. I like this image because it shows a formal yet relaxed and composed style.
One of my favourite images. This was shot for a magazine cover. I love the tones and the richness of the surroundings as well; the light is falling beautifully on Hrithik.
One of my earlier works, taken in my hometown of Vancouver. My friend Sasha is a professional dancer so we decided to compose an image that would show the beauty of dance in contrast with the rough texture of a railway setting.
Shot for a magazine, this was a story about Indian Icons and their protégés. It was lovely to work with the talented Usha Uthup, she even sang for us during our lunch break at Mehboob studio.