It was some time ago that actor-foodie Vivan Bhatena realised that he couldn’t rely on the hygiene and freshness of the meat, fish and poultry provided by his local vendor. And the artiste saw only one way out — by starting an independent venture and selling good quality products at local prices."It is a new concept wherein people can buy clean and fresh meat, fish and poultry. The hygiene at the local butcher isn’t that great. Even the fish acquired from the local market might have been lying there for days. The freshness and hygiene of the food is suspect," says Vivan.
Along with his mother, who has been associated with the poultry industry for over two decades and always wanted to own a shop, Vivan started the venture Superfresh. He adds, “We buy fish straight from the trawlers, and this is export quality fish, yet we want to bring them to the local market.” Guaranteeing that anyone who visits his store once will forever remain a loyalist, he adds, “our prices are the same. You get a high quality product and safeguard your health too.”
The first branch of Superfresh was opened in Bandra this month. However, he plans on setting up another one in Juhu within the next three months. Says Vivan, “We will also sell products that are not easily available in Mumbai like basa, salmon, caviar, mussel, tiger prawns and snails.” Ask him whether a few online stores that provide the same service in and around the suburbs will prove to be competition and he says, “But in our store you can check the products yourself. The personal experience counts.”