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What is in a theme?

entertainment Updated: Oct 17, 2010 00:29 IST

Be it a lounge created completely out of ice or a cafe that resembles a forest with monkeys and other animals for company, entrepreneurs are devising innovative ideas to create theme restaurants to attract food lovers.

A welcome breather from regular restaurants and hotels, the unconventional surroundings of the theme hotels are lending them a distinctive quality.

From jungle to the space, hoteliers are experimenting with whacky themes. A restaurant in Manila, Philipinnes has

its waiters dressed as astronauts.

Remember Mowgli? The lovable character from Rudyard Kipling’s

Jungle Book

. He makes an appearance again, but this time in a restaurant. De Moghleez, a restaurant in West Delhi based on the forest theme, also has other Kipling characters like Sher Khan and Baalu plastered on its walls.

“Our main aim to select jungle as a theme for our restaurant is to attract children. We often see the same customers every week in our restaurant with their children, who play around while having food,” said Rajesh Mehra, manager of DeMoghleez.

Culture Gully, the cuisine wing of the Kingdom of Dreams theatre in Gurgaon offers food from 14 states of India. It offers a vibrant space that is an amalgamation of an unique Indian experience.

Also Samarkhand in Mumbai boasts of a rich Afghani ambiance, with the North West frontier region as its theme. Even the waiters here dress up in typical Afghani wardrobe, sporting turbans and sherwanis all the time.

Suresh Naik, senior captain (team manager) of the restaurant says, “Indians, as well as foreigners love our ambience. Sabutchooz (sort of


chicken) and Sikanderaan (tender lamb loins) is undoubtedly our specialty.”

Corroborating Naik is a twenty-something Shreya Sareen, who believes that the USP of theme restaurants is their ambience.“I have been to such restaurants and I like their setting. The way they have been designed is interesting,” she says.

‘Rocking Evils’ in Pitampura, Delhi is a resto-bar. As the name suggests, its theme is that of ‘evil’. Red and black colours in the decor lend a devilish look to it. Drinks and cuisines of the restaurant are based on negative attributes and are referred to as ‘Evil Dreams’, ‘007evils’, ‘Evils Special Murg’, ‘Evils Chicken Drumsticks’, etc.

Bollywood too, has emerged as a favourite theme of joints like the ‘Filmi Masala’ in Gurgaon and the ‘Bombay Post’ in Mumbai.The common motif in both the restaurants are old Hindi classics and posters of Bollywood icons like Nargis and Raj Kapoor.

With options galore, even customers are ready to shell out their money for getting an exclusive feel of a particular theme. Monika Jose, a college student who has visited Pind Balluchi in Rajouri Garden says, “It has a very rustic feel to it and it’s a village setting you know, and the food is also served in copper haandis. It’s very interesting.”

With theme restaurants, food lovers say they can look forward to multiple experiences to choose from.