One of the highest paid models in the Indian fashion industry, Carol Gracias, has been incommunicado since Monday night.
The model, who was supposed to walk at a show for fashion house Kimaya in Mumbai, stumped organisers by her no show.
"All the clothes were made to fit Carol and we were shocked when she didn't show up on the final day. Her phone was also unreachable and there was no explanation from her end," said Pradeep Hirani, chairman, Kimaya Fashions.
Sources say the 33-year-old model charges Rs 50,000 per show.
"Carol is yet to call me with an apology," said Achla Sachdev, the choreographer of the show.
When asked if she was worried about the model, Sachdev said, "Carol is doing fine because she sent a text about some sale in the city to my assistant after the event."
Model Candice Pinto, who is a close friend of Gracias, adds, "Carol has her family and beau in Mumbai so I am sure she is doing fine or we would have known. But, there must have been something really urgent or she may have been unwell for this to happen."
Gracias remained unavailable for comment.