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Women prefer sleep, Internet to sex

entertainment Updated: Jul 25, 2011 19:17 IST

The three most important things in a women’s life are sleep, the Internet and showers, a new study has revealed. While men may agree on the first two items, sex is the third thing most of them say they can’t live without.

New research conducted by Women at NBCU revealed that women are becoming increasingly more passionate about the Internet and their tech gadgets.

In fact, about 54 percent of women own smartphones compared with 46 percent of men.

Women also tend to have more friends on social networking sites and follow more brands, and check their profiles about four or five times a day.

Sleeping womanThey are also becoming more interested in gaming. Although men have traditionally dominated the gaming world, a whopping 75 percent of women with smartphones own a gaming app compared with 67 percent of men.

Gaming popularity among women doesn’t stop at smartphone apps, either: more women than men own Nintendo Wii systems, the report said.

The rapid adoption of digital technology by women has been a game changer when it comes to the shopping industry. For example, more "flash sales" have been popping up in retail, as 87 percent of women prefer a one-day deep discount to a moderate weeklong sale.

The study has been published in TechNewsDaily.