Yash Raj Films' much-awaited action thriller Tashan has opened in a select few cinema halls. Major multiplexes like PVR Cinemas and Inox did not release it Friday.
The multiplexes have stayed off the film - starring Kareena Kapoor, Akshay Kumar, Saif Ali Khan, and Anil Kapoor - apparently because of Yash Raj Films' high revenue demand.
"We had asked Inox, Fame and Adlabs multiplexes to give 60 percent of the revenue collected in the first week. Tashan is a film that will easily earn enough revenues for the multiplexes and us. I don't think the increase in revenue percentage is too high," said Sanjeev Kohli, CEO of Yash Raj Films.
Amitabh Vardhan, CEO, PVR Cinemas, said here: "As of now we don't have the film. As far as the revenue sharing in concerned, I would not like to comment on that."
Arijit Dutta, a Kolkata-based exhibitor-distributor, is more forthright.
"I don't understand why we have to pay higher revenue when the business in Kolkata is 10 times less than other metros. This year revenue has been hiked by 12 percent here, whereas Mumbai and Delhi multiplexes were asked to pay only two percent more," Dutta told IANS.
Till Friday morning none of the parties had reached any agreement and the film has opened in only single screen theatres. Apart from them, the Waves and Spice multiplexes are having shows of the film.
The Krishna Acharya directed film is an edge of the seat thriller.