Yash Raj Films (YRF) has tied up with tour operator SOTC and Brandivest AG, a Switzerland based enterprise to give Bollywood fans an opportunity to visit sites and locations in the European tourist destination where it has shot some of its famous movies.
Starting April this year, "YRF Enchanted Journey" will be available for SOTC tourists on its Europe tours when they visit Switzerland.
Addressing a press conference, YRF chairman Yash Chopra said his association with Switzerland dates back to 50 years ago when he first travelled there as a student.
"When you first set your foot in Switzerland, you will experience peace, happiness and romance. This has not changed in the last 50 years. I have shot many of my films there because there is no red-tapism and crime," Chopra said.
Swiss Ambassador Phillippe Welti said Chopra had given a tremendous boost to Swiss tourism in the last 20 years.
Director Markets, Switzerland Jorg Krebs said the YRF Enchanted Journey tour spans the famous regions of Saanenland, Berne, Lucerne, Mount Titlis and Ticino. "This will be the first collaboration between a film studio, tour operator and country with a national brand," he said.